ALIENWARE MOBILE LOUNGE ACTIVATION

The Alienware Mobile Lounge activation is a strategic marketing initiative aimed at connecting with the gaming community, building brand awareness, and generating excitement around Alienware products and gaming technology. The Lounge, constructed out of aluminum and glass, folds into a standard container size for transport, then expands into 680 square feet of gaming space. The lounge is outfitted with state-of-the-art gaming equipment, including high-performance Alienware gaming PCs, monitors, consoles, and peripherals. The goal is to create an immersive, hands-on experience featuring Alienware’s portfolio of products in an Alienware brand-forward environment.

The purpose of the Alienware Mobile Lounge activation is to bring the gaming experience directly to consumers in various locations such as gaming conventions, trade shows, esports tournaments, and other events. It serves as a showcase for Alienware's latest products and technologies, allowing attendees to try out their gaming hardware in a fun and immersive environment.

The Mobile Lounge often features gaming competitions, demonstrations of new games or hardware, meet-and-greets with professional gamers or influencers, and other interactive experiences designed to engage and excite gaming enthusiasts.

The Mobile Gaming Lounge will primarily support students in K-12 schools, colleges and universities with and open game play. It was also at large-scale events at the Moody Center, The Dell Diamond, Circuit of the Americas and the AT&T Center, not to mention third-party industry events such as RTX, QuakeCon and TwitchCon.

SXSW

"OBSERVE AND REPORT" MOVIE PREMIERE

SXSW Film Festival was the host of the world premiere of Warner Bros. film, “Observe and Report,” starring Seth Rogan, Danny McBride and Anna Faris.  The after-party event was hosted by Warner Bros., sponsored by Technicolor.  Both client and sponsor, headquartered in Los Angeles, were not familiar with Austin venues and, requried guidance in selecting a venue which would be centrally located, reflected a relaxed Austin vibe and would accommodate up to 700 guests.  

I worked closely with both Warner Bros. and Technicolor to select a venue that satisfied all of their requests and ultimately decided on Emo’s on 6th Street.  Upon arrival in Austin, I met with both client and sponsor to conduct a site visit of the venue.  Emo’s has two spaces that would be utilized for this event.  The larger of the two spaces would host guests with SXSW badges and wristbands and the smaller space would be utilized as a VIP lounge.  In addition, Warner Bros. provided me with a lengthy rider for their VIPs.  The rider included a VIP lounge, a private entrance/ exit with private security utilizing guest lists and catered dinner for the talent.

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SXSW

TheMixAgency

With presence in San Francisco, New York City, Portland and Los Angeles, theMIX agency is a full-service communications boutique that executes solutions for social media, technology and digital entertainment start-ups. 

Together with Rock You!, theMix Agency hosted an event showcasing an eclectic array of live music including Data Rock, Kid Sister, Hey Champ & two live DJs.

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SXSW

Interactive Closing Party & Whrrl.2 Launch

Whrrl is a social location-based game with a purpose: get people out into the world trying new things.  To launch their new product, Whrrl and Pelago joined SXSW to sponsor the Interactive Closing party at Red Eyed Fly.  Live musical Acts included Sparhusen, the fictional Swedish band featuring Illeana Douglas and Rob Mailhouse and Parachute. 

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SXSW

The Canadian Embassy

Canadian Blast is an initiative of the Canadian Independent Music Association (CIMA).  Every year Canadian Blast hosts a three-day music showcase called the ‘Canadian Embassy.‘  For three days and nights Austin and SXSW exploded with Canadian acts booked into the first Canada House ever.  Simultaneously, CBCRadio3 were broadcasting the event, with continent wide coverage by sponsor Sirius Satellite Radio Canada.

ABC KITE FEST

The ABC Kite Festival is one of Austin's most beloved annual events. Each year, on the first Sunday in March, more than 35,000 Austinites gather on Zilker Park's sprawling turf to fly kites, nosh on food from the the best local vendors and simply spend a beautiful day in the park with their friends and family.  In addition to kite flying activities, over 40 food vendors, various children's activities and experiential sponsorship opportunities are present.

ING New York City Marathon

For the 2011 ING New York City Marathon, I worked with the NY Road Runners to assemble and manage a team of experienced event managers and American Red Cross volunteers that worked in tandem to both encourage runners to finish the last part of the marathon as well as spot athletes in need of immediate medical assistance. I recruited, coordinated and managed over 100 staff and volunteers The Red Cross provided detailed training to my team so that we would be equipped in cases of emergency on the course. With fewer than 15 minor emergency situations, my team encouraged and led 47,107 participants to successfully cross the finish line.

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Rock n Roll Marathon

 “The Rock ‘n’ Roll Marathon combines running, travel and entertainment, creating an unique atmosphere for participants and spectators alike. The San Antonio Rock ‘n’ Roll Marathon has become the famous historical landmark lined course that tours the Tower of the Americas, The Alamo, Mission Concepcion, San Fernando Cathedral and more.”

As event producer of the headline stage, I was hired to coordinate and advance entertainment at the finish line of the marathon. During pre-production, I worked closely with the headlining artist Jo Dee Messina’s production and manage-ment team to negotiate and fulfill her contract and rider and serve as liaison between The Competitor Group and Ms. Messina.

In addition to advancing the headlining artist, I managed & advanced additional live entertainment for the headliner stage, created and executed production schedules, coordinated transportation, green room necessities, meals/ buyouts, and artist and vendor accommodations.

SAN ANTONIO FOR GROWTH ON THE EAST SIDE

SAGE (San Antonio for Growth on the East Side) is a non-profit organization serving as an economic development resource for current business owners and potential new businesses, supporting revitalization of the Eastside community. The SAGE Music Festival served as the primary fundraiser for SAGE. It would also bring awareness to the newly formed non-profit and promote growth for businesses on the east side of San Antonio.

As event producer, I was tasked with advancing the production of 22 artists, including the headliner, international jazz-fusion band, Hiroshima. My responsibilities included coordinating lodging, transportation, managing all pre-event and on-site details, fulfilling all artists riders, coordinating stage plot/ band riders, artists payment, providing details to and managing food and non-food vendors.

WATER TO THRIVE

Water to Thrive is a non-profit dedicated to the mission of bringing clean, safe water to those who need it in rural Africa. They work with donors in the United States and implementing partners in Africa to bring lasting change. To date, they have provided clean water to over 250,000 people in rural Africa. Chefs Table Austin 2013 & 2014 helped raise funds to support the organization’s operations and allow them to continue effective work in Africa.

My role was to coordinate logistics and provide advance and onsite leadership for the Chef’s Table Austin annual fundraisers and the Uganda Fundraising Kick-Off event.