FESTIVALS
SXSW
"OBSERVE AND REPORT" MOVIE PREMIERE
SXSW Film Festival was the host of the world premiere of Warner Bros. film, “Observe and Report,” starring Seth Rogan, Danny McBride and Anna Faris. The after-party event was hosted by Warner Bros., sponsored by Technicolor. Both client and sponsor, headquartered in Los Angeles, were not familiar with Austin venues and, requried guidance in selecting a venue which would be centrally located, reflected a relaxed Austin vibe and would accommodate up to 700 guests.
I worked closely with both Warner Bros. and Technicolor to select a venue that satisfied all of their requests and ultimately decided on Emo’s on 6th Street. Upon arrival in Austin, I met with both client and sponsor to conduct a site visit of the venue. Emo’s has two spaces that would be utilized for this event. The larger of the two spaces would host guests with SXSW badges and wristbands and the smaller space would be utilized as a VIP lounge. In addition, Warner Bros. provided me with a lengthy rider for their VIPs. The rider included a VIP lounge, a private entrance/ exit with private security utilizing guest lists and catered dinner for the talent.
SXSW
TheMixAgency
With presence in San Francisco, New York City, Portland and Los Angeles, theMIX agency is a full-service communications boutique that executes solutions for social media, technology and digital entertainment start-ups.
Together with Rock You!, theMix Agency hosted an event showcasing an eclectic array of live music including Data Rock, Kid Sister, Hey Champ & two live DJs.
SXSW
Interactive Closing Party & Whrrl.2 Launch
Whrrl is a social location-based game with a purpose: get people out into the world trying new things. To launch their new product, Whrrl and Pelago joined SXSW to sponsor the Interactive Closing party at Red Eyed Fly. Live musical Acts included Sparhusen, the fictional Swedish band featuring Illeana Douglas and Rob Mailhouse and Parachute.
SXSW
The Canadian Embassy
Canadian Blast is an initiative of the Canadian Independent Music Association (CIMA). Every year Canadian Blast hosts a three-day music showcase called the ‘Canadian Embassy.‘ For three days and nights Austin and SXSW exploded with Canadian acts booked into the first Canada House ever. Simultaneously, CBCRadio3 were broadcasting the event, with continent wide coverage by sponsor Sirius Satellite Radio Canada.