andie cobarruvias
andie cobarruvias
EVENTS • STRATEGY • DESIGN
 

WHY EVENTS?

Today consumers need to physically engage with products. Brands are in-turn responding with live, face-to face events for audiences to connect through thought-provoking, memorable, first-hand experiences. This is where word of mouth begins.  I work with brands to create bold, original experiential programs such as festivals, concerts, corporate incentive programs, product launches, community and non-profit events with one goal in mind:  

Create A Memory

People who undergo a live brand experience are likely to tell around 17 other people about that positive experience

. . . In fact, each of those 17 people is likely to tell about 1.5 other people which means that if 1 person experiences a live brand activation, a little more than25 other people will hear about it through word-of-mouth.  Word-of-mouth is one of the most powerful advertising mediums out there because consumers trust people they know versus an ad they saw on TV, the internet or heard on the radio.

98% of users feel more inclined to purchase after attending an activation. 

65% of consumers surveyed said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand. 

74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. 

70% of users become regular customers after an experiential marketing event. 

79% of US marketers generate sales using event marketing. (Statista)

According to 80% of attendants, live demonstrations and free samples significantly help define their purchasing decision. (EventTrack)

 

 

SERVICES

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LOGISTICS

Qualify leads & manage RFPs

Site selection, inspection, and contract negotiation

Vendor, speaker, entertainment and decor sourcing, negotiating, contracting and management

Transportation management, group tours, team building activities

Source local food and beverage vendors, food truck vendors including transportation, food & beverage, venues, accommodations and security.

 
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DESIGN 

Create complete one-of-a-kind, themed or branded event programs

Incorporate floral, sound, staging, lighting, and themed décor into each themed event

Create scaled site maps or floor plans

Design brand collateral including invitations, onsite signage, and maps

 

SPORTS & ENTERTAINMENT PRODUCTION 

Live entertainment sourcing, booking and contract negotiation- for children and adults!

Assist with venue selection or custom site build-out

Direct pre-event logistics including: securing multiple vendors bids; negotiate best contract pricing

Produce, manage & advance live entertainment including sound, staging, power, rigging, transportation, permitting, and security

Coordinate with talent management to negotiate and fulfill production and hospitality riders

Complete budget planning and oversight

Manage on-site and post-event logistics

Maintain working knowledge of and relationships with city and county municipalities. Navigate such entities in order to secure permits, insurance policies, and satisfy all requirements needed to ensure successful and safe event.

Create scaled site maps

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SPONSORSHIP CREATION

From proposal to activation, I create customized event sponsorships integrating print media, radio, television, social media, and onsite experiential activations.

I will identify collaborative partnership opportunities between client, community, and businesses.

Identify fundraising goals and outline a strategy to achieve your goals

Solicit prospective partners and sponsors

Develop customized sponsorship packages and agreements for sponsors, vendors and media partners

Manage the fulfillment of sponsorship agreements using paid media, social media, and/or on-site activations

Source vendors for sponsorship activations

Provide onsite support & manage sponsors needs

BUDGET 

Facilitation of program budgets with special attention to profitability, maintaining gross profit margins and deadlines

Budget and proposal creation

Knowledge of and experience with municipal events; and able to easily navigate city entities to secure necessary documents and permits

FOOD, CRAFT & EXHIBITOR SALES & MANAGEMENT

 Process vendor applications, contracts, payments and permits

Place all vendors in best-fit locations

Coordinate load-in & load-out

 
 

a CUSTOMIZED CREATIVE TEAM

Events are constantly changing. In an industry where business can turn on a dime, brands need flexibility, and experienced talent.  I believe that consistency of contact is essential and that's why I am always available for my clients.  However, when it comes to a creative team, you shouldn’t be locked in to an existing staff.

I customize the talent, event by event, project by project, and ensure that each client is matched with the best team of experts for their particular needs.

I work with a large cooperative of trusted, creative professionals at the very top of their game who are passionate about the projects and clients for which they work.  With more than 75 years of collective experience my impressive network of professionals has a wide range of disciplines, including:

Event Production • Event Design • Event Strategy & Logistics • Floral Design • Advertising • Digital Media• Marketing • Social Media • Non-Profit Consulting• Partnership & Sponsorship Development• Live Production• Sporting Events• Live Entertainment • Art Direction • Talent Sourcing & Management •Contract Negotiation and so much more…