People who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  

People who undergo a live brand experience are likely to tell around 17 other people about that positive experience.

 

. . . In fact, each of those 17 people is likely to tell about 1.5 other people which means that if 1 person experiences a live brand activation, a little more than 25 other people will hear about it through word-of-mouth.  Word-of-mouth is

. . . In fact, each of those 17 people is likely to tell about 1.5 other people which means that if 1 person experiences a live brand activation, a little more than 25 other people will hear about it through word-of-mouth.  Word-of-mouth is one of the most powerful advertising mediums out there because consumers trust people they know versus an ad they saw on TV, the internet or heard on the radio.

  98% of users feel more inclined to purchase after attending an activation. 

 

98% of users feel more inclined to purchase after attending an activation. 

  65% of consumers surveyed said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand. 

 

65% of consumers surveyed said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand. 

  74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. 

 

74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. 

  70% of users become regular customers after an experiential marketing event. 

 

70% of users become regular customers after an experiential marketing event. 

  79% of US marketers generate sales using event marketing. (Statista)

 

79% of US marketers generate sales using event marketing. (Statista)

  According to 80% of attendants, live demonstrations and free samples significantly help define their purchasing decision. ( EventTrack )

 

According to 80% of attendants, live demonstrations and free samples significantly help define their purchasing decision. (EventTrack)

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People who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  
. . . In fact, each of those 17 people is likely to tell about 1.5 other people which means that if 1 person experiences a live brand activation, a little more than 25 other people will hear about it through word-of-mouth.  Word-of-mouth is
  98% of users feel more inclined to purchase after attending an activation. 
  65% of consumers surveyed said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand. 
  74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. 
  70% of users become regular customers after an experiential marketing event. 
  79% of US marketers generate sales using event marketing. (Statista)
  According to 80% of attendants, live demonstrations and free samples significantly help define their purchasing decision. ( EventTrack )